The Cornwall FA Board of Directors are required to direct the business affairs of the Association and to determine the vision, strategy, plans, policies and financial investment required to achieve the Association’s aims.

The number of directors shall be subject to a maximum of 12.

As a minimum one third of our Directors shall be Independent – these positions are recruited through an open process based on strategic and business needs.

Danni Peel - Chief Executive Officer / Non-Executive Director

Danni comes to us with a wealth of industry experience in sport, leisure, and physical activity, along with valuable knowledge in governance, workforce development and high performing cultures. Danni’s previous roles include working at the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), the Royal Life Saving Society UK, Workforce Governance Ltd & Governance Geek.

Danni was appointed as Chief Executive Officer in April 2024. 

John Fabby - Non-Executive Director / Interim Chair of the Board

John's football background is primarily youth football and he is an active coach with both Newquay Youth Football Club and the Plymouth Argyle academy "I am passionate about football and  really looking forward  to helping shape the future of the grassroots game in Cornwall and making a positive impact". 

John is a Manager at Truro City Reserves and Assistant Manager for the Cornwall FA U16 Boys County Representative Team.

John has now stepped in as Interim Chair of the Board. 

Rachel Williams - Non-Executive Director / Chair of  Inclusion Advisory Group

Rachel is an experienced Inclusion and Diversity (I&D) professional, currently Head of I&D at the Football Foundation, and has previously lead the I&D agenda for the House of Lords. As a Head of Inclusion and Diversity at Football Foundation, the UK's leading football charity, Rachel is responsible for leading the development and delivery of the Foundation's EDI strategy and initiatives. 

Previously, as the leading source of expertise about I&D within the House of Lords Administration and owner of the comprehensive ‘Focus on Inclusion Strategy’, her role was to identify potential issues, risks and develop effective interventions and creative initiatives. Since 2016 Rachel lead the House of Lords to achieve the following accolades: Disability Confident Leadership Status, Ranked 15th in the UK’s Top 50 Inclusive Employers, Achieved Gold status in the Inclusive Employers Index, recognised as the Highest new entry to Stonewall’s Workplace Equality Index (64th) and Placed 47th in the UK Social Mobility Foundation’s employers Index.

Rachel was also shortlisted for Inclusive Companies, Head of Inclusion and Diversity of the year award in 2019. 

Previously, Rachel worked in the financial services arm of EY (Ernst and Young), delivering projects such as the firm's first Black, Asian and Minority Ethnic development and retention programme and social mobility outreach schemes. Rachel started her career in inclusion in a consultancy role at Inclusive Employers advising private, public and third sector organisations such as the Royal Navy, Macmillan Cancer and the Co-op designing various initiatives and culture change projects. 

Rachel is an avid football fan experiencing the highs and more frequently the lows that come with following Preston North End, whilst occasionally dusting off her own boots at Wendron United AFC.

 Geoff Lee - Non-Executive Director

Geoff was elected to Cornwall FA Council in 2002.

He has represented Cornwall on the National FA Council since 2005 and has been Cornwall Board and Council Chair from 2008 to 2024. He has now stepped down as Chair of the Board and become a Non-Executive Director. 

Geoff has a background in teaching where he taught in Cornish Schools for 34 years after training to be a teacher at Exeter St Lukes College.

He was once a County player and player for a number of South Western League teams and after stepping away from playing was then County Youth Team Manager and Former Chair of Cornwall Schools Football Association.

Geoff was born East Ham, London and is a West Ham Supporter.

Steve Carpenter - Non-Executive Director

Steve moved to Cornwall in 1974 on joining the Royal Navy and spent most of the next 28 years based at RNAS Culdrose. During this time, he played badly (his words) for a small number of teams in the local area before turning his hand to coaching, managing and refereeing where he was fortunate enough to officiate on Service and Inter Service matches around England and in such varied countries as Kuwait and the Philippines as well as local games.  Injury ended his active involvement on the field and his Naval career in 2002.  Since 2008 he has been involved in league administration on the Falmouth/Helston League, the Trelawny league and latterly the St Piran League where he is the League Secretary.

Steve first joined the then Council in 2012 as the Trelawny League representative before taking a break from football during the 2017-18 season to go travelling.  He was re-elected in 2018 as an Area Representative (West). 

Originally from Scunthorpe he remains a committed follower of The Iron.

Jenny Bladon - Board Safeguarding Champion

Jenny was born and raised in Cornwall and worked for the Local Authority for more than 25 years in a variety of roles across adult services, children’s services and education.  She currently runs a multi-national company with her husband, and is Safeguarding Lead, Reserves & Under-18's Secretary at Truro City FC. 

Jenny brings considerable experience of safeguarding responsibilities in a variety of sectors and has been a grassroots football volunteer since 2008.  Jenny said “I am honoured to join the Board and look forward to supporting and promoting the excellent work of Cornwall FA in relation to governance, operations and standards in safeguarding.”